Phil Cooke at Refuel

I watched some of the Refuel Conference at Thomas Road Baptist Church in Lynchburg, VA this week. I didn’t get to travel, but a lot of it was offered streaming online. I missed some of the speakers I wanted to hear, but they said they will be posting all of the video from the conference on their site this week for free!

Here are a few thoughts I wrote down during Phil Cooke’s lunchtime talk yesterday. I hadn’t heard him before, but I may have to check out his book.

If you don’t like change, you’re going to like irrelevance even less.

Your church needs a brand. A brand is simply “what people think of when they think of you”. Businesses have brands, products have brands, and people have brands. Your church needs a brand. (Actually, it already has one, The question is: would you be proud of it?)

Your logo is merely one expression of your brand.

Lose the lingo!! I’m right with him on this one, praise the Lord, hallelujah! We’re sanctified, justified, redeemed, bought by the blood of the lamb, and COMPLETELY losing our target audience. Grrrrrr.

In your logos and in your churches, he says we should get rid of flags, globes, doves, and flames. Maybe even crosses too. I hear where he’s coming from. His point is that so many people use these symbols that they have lost their meaning. Don’t assume that your audience understands things the same way that you do.

Visibility is just as important as ability. We should be embracing social media and technology. If Facebook were a country, it would be the third largest in the world! Who will be the missionaries to that nation?

If you don’t like thinking of church in these terms, I understand. But as Phil said: “If you don’t like change, you’re going to like irrelevance even less.”